Hybrid SWOT-AHP Analysis of Saudi Arabia E-Government

E-government has become an important phenomenon which attracted every country toward itself. However e-government is facing challenges which have significant effects on its performance. In order to overcome these challenges good strategies are inevitable for the e-government implementation. In this paper we analyzed Saudi Arabia's e-government using strengths, weaknesses, opportunities and threats (SWOT) technique and identified the intensities of SWOT factors using analytic hierarchy process (AHP) technique. The prioritized SWOT factors are then used to formulate alternative implementation strategies using TOWS matrix. The results indicated that user centric strategy and bridging digital divide strategy followed by good communication strategy and citizen awareness strategy are the best strategies that should be implemented for successful implementation of e-government in Saudi Arabia.